Süddeutsche Zeitung

Art Direction, concept, execution

David+Martin, Munich, 2020
Copy: Sabrina Brandenburger
Creative Direction: David Stephan

The campaign “Mut Entscheidet” does not only promote one of the most important media brands, but also underlines the enormous importance of of courageous decisions in difficult times.

The need to look at all sides of a story also
refers to the SZ‘s journalistic standards and its role as one of the world‘s leading investigative media publishers.